One time I went on a day trip with my brother. He happily took off, having it in his mind where we were going. About half way there, after about an hour of travel, he realized he was thinking of the wrong place. We had to turn around, retrace our steps, and then head to the correct destination. (And, do you think I've ever let my 'big' brother forget about his foible?!)
In 1938 a flyer became famous for going the wrong way. Douglas Corrigan wanted to fly across the Atlantic, but was denied permission to do so. He was told he could make an attempt at a nonstop trip from New York to California, instead. Corrigan prepared for his flight. He filed the flight plan to California. He carried a map of the United States, and a few candy bars. Corrigan took off early in the morning, entering a fog bank, and maintained an easterly direction until he landed in Ireland. He claimed he had become confused in the fog and had flown the wrong way. Americans fell in love with "Wrong Way". They liked his reckless abandon and his manner of dealing with government edicts.