Friday, March 13, 2026

Is It Memorex?

I was browsing Facebook a few days ago and this ad popped up. The shop looked very sweet, and its location (judging by the glimpse of the street out the door) just the same.


Then I noticed that the shop is in Asheville, NC . 


I'm going to be in Asheville at the end of the month. I love shopping in areas that look like this; a pretty street with small, independent, local shops. I've been to Asheville a few times and I have not found what looks like this nice shopping area. 

I searched Google maps to find out where the shop is located. 
Other shops and restaurants popped up that have "sisters" in their names,
but no Smith Shop. 

I really wanted to find this shop. 
I wanted to see this boutique that claims it is built on family values and is family owned. 
I do like to support local shop owners, and perhaps "help two sisters hold on" as suggested 
in the advertisement. 

I found an email address and wrote the shop, asking where they were located,
as I would love to stop in.
And, promptly I received a friendly response.

Here's the first few paragraphs:

Hi Cyndi,
Thank you for reaching out! Since store name operates exclusively online, we do not have a physical location for trying on items. However....

....We are a a legitimate stored dedicated to providing high-quality products and excellent customer service....

....If you have any other questions, fell free to ask. We're here to assist you!

Warm regards,

Mich 
Customer Support Team

 
Did you catch the oddity in the first paragraph?
In the second sentence?

"Since store name operates exclusively...."

Poof! There went my vision of stopping by this area in Asheville to check out the cute shops.
Tthe cute little shop with the two sisters running it isn't exactly real.
The sweet street doesn't seem to exist, well, maybe someplace.
And, maybe Mich, who closed the email 'with warm regards' isn't a real person.

Remember the old ad, "Is it real, or is it Memorex?"
I guess we now have to ask,
Is it real, or is it AI?!

Or, perhaps the nostalgic ad is a smokescreen for a colossal foreign retailer 
having multiple "store fronts" to hawk their goods. 

I don't know - do you?!
I think I'd like to harken back to a simpler, slower, more concrete time.


Follow-up: I emailed Rich and asked if the company/warehouse was at least located in Asheville. I did get a response in the affirmative. But, I am still not convinced that it isn’t just one fish in a large pond. 

 

8 comments:

  1. The cynic in me popped up immediately when I looked at the add. Then I told myself, quit being like this. I'm sorry that it was too good to be true.

    ReplyDelete
    Replies
    1. Sadly, I grow more and more cynical myself!

      Delete
  2. Gee whiz, for such a great ad to ominous rumblings. I'd give them a miss to be on the safe side. I like shops in local buildings, too.

    Hugs!

    ReplyDelete
    Replies
    1. I tend not to buy clothes online, unless I'm familiar with the brand. If not, I want to feel the fabric.

      Delete
  3. Perhaps just as good of a store can be found in the real Ashville:)

    ReplyDelete
    Replies
    1. There were some cute shops in Biltmore Village. That area was under 8-10 feet of water from Hurricane Helene. It will be interesting to go back and see if it has come back from that disaster.

      Delete
  4. thecontemplativecat here. Google really changed the way people communicate and order stuff. Over Covid, I ordered so much from Amazon.

    ReplyDelete
    Replies
    1. Prime packages showed up/and still show up frequently at our house. That's why when I can, I like stop support the small guy.

      Delete

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